Here are few possible reasons that I can think of:
1. Lack of Creativity ( I doubt this is the case)
2. Lack of seriousness towards Search Engine Optimization, professional bloggers etc.
3. Maybe there are good viral Indian marketing videos and I don’t know about them (If that’s the case let me know)
4. Lack of belief that YouTube can help

Let’s look at 2 examples. The first one, posted below, is called, “Marappan – Online Recharge Viral for Vodafone” and has only 70K hits.

While this other video, “A Dramatic Surprise on Quiet Square” is just a perfect example of advertising with 32 million views (seriously wow!!!!).

As I compare these 2 examples, I can think of the possible reasons for the difference in the number of views:

1. Title – The title of the video shouldn’t be too direct. Last thing you want is to tell everyone that this video is an advertisement right in the title. Make the title a bit dramatic/mysterious etc but don’t give everything away in the title.

2. Mystery – The video should have some element of mystery that encourages the viewers to go on and continue watching. If mystery isn’t there, consider the YouTube advertisement as a failure. I was so hooked watching the 2nd video. Btw, does anyone get the girl on the bike and her role?

3. Funny – At the end of the day, your advertisement should be funny or should have some WTF moments. Make sure you put those in.

4. Length – You should really aim to make sure you stay in that 2 mins limit. I have seen some advertisements that go on for 4 mins on YouTube and that is just a deal breaker. Nobody has enough curiosity or free time to watch something random for 4 – 5 mins.

5. Professional Help – Make sure you take some professional help when it comes to shooting the video or making sure it goes viral. There are firms out there that help you attain that 1 million view you are hoping for.

YouTube Marketing can really help a lot of Indian Startups as it is super cheap when compared to digital marketing. Ok, I really need to see that 2nd video again (very curious about that girl on the bike!!).

One of my favorite topics to talk about is the difference between “Economic Development and Economic Growth”. In India there is always a stress on economic growth and given our strong growth at the moment, we are very hopeful of our future. But is economic growth enough for our success?

Economic Growth is the increase in the amount of the goods and services produced by an economy over time. It is conventionally measured as the percent rate of increase in real gross domestic product, or real GDP. (Wikipedia) On the other hand, Economic Development is an increase in living standards. One of the ways to measure development is the Human Development Index. Development tries to capture change at a larger level since HDI takes into account life expectancy, education etc. which has a huge impact on productivity leading to growth. Thus, development focuses on the overall improvement in the life of every citizen.

In India, we are currently growing at 8% every year which in some ways is a problem because there is no “trickle down effect”. Ideally, we would want the benefits of the high economic growth, to trickle down to the poorest of the society so that the gap between the rich and the poor doesn’t increase further. As I end this entry I am reminded of Muhammad Yunus, Nobel Prize winner and founder of Grameen bank, and his words that it is important to break the cycle of poverty because currently generations and generations of families are stuck in this cycle of poverty. It’s a simple, obvious but a very great observation.

Toyota stated that it does not expect to have any profits in the first half of the fiscal year but plans to cover half of the costs in the second half.

Other manufacturers in Japan have also been reporting similar results due to the earth quake that damaged a lot of property in Japan, including a nuclear power plant.

Toyota, which is currently the no. 1 biggest automaker in the world, will probably lose its ranking due to the loses from the earthquake.

For those of you know who are not quite familiar with merchant accounts, they are accounts especially targeted towards small businesses who wish to provide their customers with the option of credit/debit card payments. In today’s digital world, millions of transactions are conducted every day through credit/debit cards. In the last few years, getting a credit card has been so easy that almost everyone has one. After all, it is easier and safer to carry a small card than to carry large sums of money with you all the time. Due to this boom in credit card users, it has become almost mandatory for new businesses to accept credit cards for customers’ convenience. North American Bancard offers exceptional merchant services and has been doing so for many years. But it’s wise to analyze all your options thoroughly before settling down with anyone provider.

In the rest of this article, I discuss the numerous advantages and disadvantages of getting a merchant account.

Advantages

• Customer convenience – As I mentioned before, most customers don’t carry much cash with them these days. Though, you can always find several credit cards in their wallet. Moreover, the competition among retailers is extremely high these days. So if customers can’t use their cards at your store, they will just move on to another store down the block which does accept cards.
• Take your business online – Customers don’t just like to use their cards in stores but also in online stores. So, if you have a store then you should consider taking it online to make it easier for your customers to place orders. And once you do that, you can use your merchant account to accept payments online.
• Faster transactions – Merchant accounts are not only convenient but also fast. If your business accepts a lot of checks then you know that it can take quite some time to cash them. Instead, you can simply accept payment through cards so that transactions take only few seconds.

While there are several advantages of getting a merchant account, I will only discuss the main ones. Now, if there are advantages, they will most certainly be disadvantages. It’s your duty to carefully examine each advantage and disadvantage, weigh all the options and decide whether getting a merchant account for your business will be a smart move.

Disadvantages

• Security – As soon as one starts talking about digital methods, there are always security issues involved. When a customer uses a credit card terminal to swipe his/her card, the information from the credit card (i.e. card number, customer’s name etc) gets stored in the retailer’s database. Thus, it is retailer’s responsibility to keep that information safe.
• Frauds – I am sure you have heard of fraud cases regarding credit cards. This consists of a person using a credit card that belongs to someone else. These kinds of frauds can be avoided by verifying the customer’s identity before accepting the card.
• Fees – Getting a merchant account and providing your customers with a convenient way to pay don’t come free. How much retailers are charged depends on several factors? It is extremely important for small business owners who are thinking of getting a new merchant account to find out about the fees that they are going to be charged.

I hope you learnt something from this post. Merchant accounts are extremely important for businesses to dwell in today’s world. And companies such as North American Bancard are at the forefront of satisfying small business needs. However, one needs to be extremely careful before getting one.

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Google took the world by shock when it announced that Larry page will be the CEO of the firm starting April. Page will be replacing Eric Schmidt as CEO. This is a very interesting move by Google which has raised multiple questions given when Google is facing competition from Facebook and Twitter.

This is similar to Steve Jobs, founder Apple, coming back to run Apple when the firm was facing serious issues. Though, in Google’s case there is no such urgency as Google dominated the search market last year as well and generated 29 billion dollars in revenue last year. Popularity of Facebook, Twitter etc. which aren’t in search business but nevertheless are eating into Google’s revenues are a concern for the search giant.

Major goal of Page who co-founded Google with Sergey Brin will be to run day to day operations and also to get Google back to top in Web
development. Page is also expected to speed up decision making while Schmidt will look into deals and government outreach as executive chairman.

Most believe that Page would need a strong shoulder at Google who can look at operational chores for him while he can focus on making Google capable of competing against Facebook and Twitter.

The company handles many different types of merchant accounts. From wireless merchant accounts to setting up payment gateways for your website, they are flexible and customer focused. You can look at the North American Bancard Blog if you want to see the other services that they offer. The blog also connects to the corporate website, so if the articles peak your interest, then you can click right over to the actual products.

The North American Bancard Wikipedia page gives some of the achievements of the company. As you can see the company is surging forward while many businesses still have their belts tight. With the planning and courage to take a risk, any business can play their cards right during a recession.

To conclude, I will leave you with another link that you might find useful for your research on this company, and that it is the North American Bancard Linkedin page. Maybe you can network with some people that work there.

Walmart recently experience a 1.4 percent drop in sales in US market. However, to counter the decline, Walmart expanded its business in foreign market. Apparently, US customers are still worried about personal finances, gas prices and unemployment.

Walmart is among several retailers such as Home Depot and Sakes that have reported profits contrary to analysts’ predictions.

Even though sales have gone up in the market, there is no improvement in prices. They are still 15.4% down as compared to last year. Despite the lowered prices, most analysts believe that the market is improving. Also, the soothing factor was that the increase in house sales is evident all over the country.

Analysts are still waiting to see the trends in coming few months as June generally is a strong month for house sales. This is because families move mostly before the start of the new school year. We also hope that the trend will continue for the real estate market while the prices will improve as well.

The board of CIT, in order to avoid bankruptcy, approved a deal for a 3 billion dollar loan from bondholders. CIT is a small and midsize business lender. It has been trying its best for some time to raise money when government declares that it won’t provide CIT bailout funds anymore.

Last year, government gave 2.3 billion dollars to CIT in the form of aid. There has been a huge fall in share prices of CIT since June. CIT’s recovery has given positive signs as many small businesses depend on CIT to pay for their operations.