Walt Disney Corporation has announced to the world that they will be buying Marvel Entertainment. The comic book and action hero company will be sold for about 4 billion dollars. As of now, the wait is for the approval of the shareholders of Marvel. The shareholders will get 30 dollars for every share in cash and also 0.745 share of Disney for each share of Marvel which the shareholder owns. Marvel owns the rights of many action hero characters and will be an important buy for Disney.
In a statement made by The Chief Executive, Robert Iger, Disney believes that the addition of Marvel in the list of unique brands of Disney will create opportunities for growth and productivity in future. Marvel is a strong player in the action hero and comic book department with the characters like Spider-Man, X-Men, Fantastic Four and many more. Marvel last summer financed Iron Man which turned out to be a mega success.
According to the Ike Perlmutter, the chief Executive of Marvel, this takeover is a good opportunity for Marvel to improve on its brand through the support of Disney, a truly global organization. He also added that Disney is a master when it comes to expansion in content creation and in the licensing of businesses. The news of the buyout has caused the shares of Marvel to increase 27% during the morning trade.
